Business communication

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Business Communication is communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues.

Business Communication encompasses a variety of topics, including Marketing, Branding, Customer relations, Consumer behaviour, Advertising, Public relations, Corporate communication, Community engagement, Research & Measurement, Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management. It is closely related to the fields of professional communication and technical communication.

Business is conducted through various channels of communication, including the Internet, Print (Publications), Radio, Television, Ambient, Outdoor, and Word of mouth.

Business Communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.^[1]

Business Communication is a common topic included in the curricula of Masters of Business Administration (MBA) programs of many universities.

There are several methods of business communication, including:

• Web-based communication - for better and improved communication, anytime anywhere ...
• e-mails, which provide an instantaneous medium of written communication worldwide;
• Reports - important in documenting the activities of any department;
• Presentations - very popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash;
• telephoned meetings, which allow for long distance speech;
• forum boards, which allow people to instantly post information at a centralized location; and
• face to face meetings, which are personal and should be succeeded by a written followup.

[edit] Organizations

• Founded in 1936 the Association of Business Communication (ABC) [1], originally called the Association of College Teachers of Business Writing, is “an international organization committed to fostering excellence in business communication scholarship, research, education, and practice.”
• The IEEE Professional Communication Society (PCS) [2] is dedicated to understanding and promoting effective communication in engineering, scientific, and other environments, including business environments. PCS's academic journal, IEEE Transactions on Professional Communication [3], is one of the premier journals in professional communication. The journal’s readers are engineers,writers, information designers, managers, and others working as scholars, educators, and practitioners who share an interest in the effective communication of technical and business information.

[edit] References