Bushnell Corporation
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| Bushnell Corporation | |
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| Type | Corporation |
| Founded | Japan (1948) |
| Founder | David P. Bushnell |
| Headquarters | Overland Park, Kansas,  United States |
| Area served | Worldwide |
| Industry | Imaging |
| Products | binoculars spotting scopes telescopes night vision devices GPS devices laser-guided rangefinders riflescopes holographic gun sights. |
| Owner | Wind Point Partners |
| Website | bushnell.com |
Bushnell Corporation also known as Bushnell and Bushnell Outdoor Products is an American company specializing in optics and imaging. Its products include binoculars, spotting scopes, telescopes, night vision equipment, GPS devices, laser-guided rangefinders, riflescopes, holographic gun sights, and other high-end optical equipment. The company also sells Bollé ski goggles and sunglasses, H20Optix water sports sunglasses, and Serengeti all-purpose sunglasses. It was founded in 1948 by David P. Bushnell, during his time in Allied occupied Japan.
Bushnell mission statement:[1]
"To develop and market superior optical products that enhance the experience of outdoor and sports enthusiasts"
Bushnell owns the rights to the Tasco brand and has licensing agreements with Bausch & Lomb and Browning Arms Company. Bushnell is owned by Wind Point Partners, a private equity firm who acquired the company in 1999.
Contents |
[edit] Products
[edit] Optics
- Rifle scopes - Bushnell has a variety of rifle scopes and won an Editors Choice award in 2007 for their Elite 6-24 scope from Outdoor Life magazine.[2][3]
- Binoculars - Bushnell makes a wide variety of binoculars and was awarded the Best Buy award from Outdoor Life magazine in 2005 for their Browning Sports optics binoculars and in 2006 for their Legend binoculars.[4][5]
- Microscopes
- Telescopes
- Night Vision
- Holosight is a holographic firearms sight that gives an illuminated crosshair that appears to be in front of the gun without using any project light, for example as laser sights do.[6][7][8][9]
[edit] Outdoor
Bushnell produces a personal weather station called the FX3, FX5, and FX7 for hikers, campers, and others who can use it to keep informed of potentially hazardous weather issues while away from home.[10]
Two GPS products were created by Bushnell in 2006 that are the first GPS devices to allow the use of aerial and satellite imagery to be integrated into the display.[11] They also have integrated XM radio to provide real-time weather data and can overlay weather maps and weather radar info.[12][13] In 2007 the Onix 400 GPS unit won the "Best of the Best" award from Field & Stream Magazine. [14][15]
[edit] References
- ^ "About Us" at Bushnell web site
- ^ Bushnell Optics Recognized For Excellence, Value By Outdoor Life Magazine Outdoor Wire Newsletter, April 18, 2007
- ^ Elite 4200 6-24x40 Earns Editor's Choice Award From Outdoor Life Magazine at Bushnell web site
- ^ "Outdoor Life 2006 Best Buy Award" at Bushnell web site
- ^ Outdoor Wire Newsletter April 18, 2007
- ^ Holosight at Bushnell web site
- ^ The Bushnell HOLOsight: It's Not Just for Handguns Anymore! By Russell E. Taylor, SniperCountry, 1999
- ^ Holo Gets Smaller and Lighter for Rimfires - Bushnell HoloSight for guns by Clair Rees, Guns Magazine, May 2000
- ^ Bushnell Holosight II by Charles E. Petty, American Handgunner, September 2000
- ^ "New in equipment: WeatherFX stations" in Pittsburgh Tribune-Review, October 28, 2007
- ^ "Bushnell looks to find a place in the crowded GPS market" by Charlie Anderson, Kansas City Business Journal, December 1, 2006
- ^ More on Bushnell ONIX 400 at Navigadget February 23, 2007
- ^ Bushnell ONIX 400 CR at GPSreview.net
- ^ New ONIX 400 GPS Receives “Best of the Best” Award From Editors At Field & Stream Magazine
- ^ Outdoor Wire Newsletter August 16, 2007
[edit] External links
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