Busch Entertainment Corporation

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Busch Entertainment Corporation
Type Subsidiary
Founded March 15, 1959[citation needed]
Headquarters St. Louis, Missouri
Key people Keith Kasen, Chairman and Chief Executive Officer; Jim Atchison, President and Chief Operating Officer (effective December 1, 2007)
Industry Amusement park operator
Revenue USD$1.178 billion (2006)[1]
Operating income USD$232.8 million (2006)
Net income USD$144.3 million (2006)
Employees 26,000
Parent Anheuser-Busch Companies, St. Louis, Missouri
Subsidiaries Busch Entertainment Company International, Inc.; SeaWorld, Inc.; SeaWorld of Florida, Inc.; SeaWorld of Texas, Inc.
Website http://www.worldsofdiscovery.com/

The Busch Entertainment Corporation (abbreviated BEC, or also called Anheuser-Busch Adventure Parks) is the family entertainment division of the Anheuser-Busch Companies. One of 13 Anheuser-Busch subsidiaries, Busch Entertainment is responsible for the operation and maintenance of ten amusement and water parks located throughout the United States. On October 24, 2007, Busch Entertainment announced it will move its headquarters from St. Louis, Missouri to Orlando, Florida in 2008.[2]

In 2007, Busch Entertainment's properties hosted a combined total of approximately 22.3 million guests, making it the fifth-largest theme park operator in the world.[3] However, Busch Entertainment officials dispute this number, as internal attendance figures, which they choose not to make public, reflect higher attendance than does the cited estimate.[4]

Contents

[edit] History

The company was initially created to run the various Busch Gardens parks. In 1989, Busch Entertainment purchased the theme park unit of publisher Harcourt Brace Jovanovich, which included the SeaWorld family of parks and two other parks in central Florida.

[edit] Current properties

Busch Entertainment has marketed its properties as "adventure parks," emphasizing its animal exhibits and thrill rides. On November 9, 2007, it was announced that its parks will now be known as "Worlds of Discovery."[5]

Busch Gardens parks

SeaWorld parks

Water parks

Other parks

[edit] Former properties

Busch Gardens parks

SeaWorld parks

Other parks

[edit] Future properties

[edit] References

  1. ^ Anheuser-Busch 2006 Annual Report, page 63
  2. ^ Scott Powers (2007-10-25). Busch Entertainment to call Orlando home. www.orlandosentinel.com. Retrieved on 2007-10-25.
  3. ^ TEA/ERA Theme Park Attendance Report 2007. www.themeit.com (2008-03-14). Retrieved on 2008-03-14.
  4. ^ Scott Powers (2008-03-14). Attendance at theme parks continues to skyrocket. www.orlandosentinel.com. Retrieved on 2008-03-14.
  5. ^ "Sea World, other Florida attractions, offer multi-park discounts", The Associated Press, USA Today, 2007-11-09. Retrieved on 2007-11-25. (English) 
  6. ^ Busch plans four parks in Dubai. St. Petersburg Times. Retrieved on 2008-02-28.


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