Burple

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Burple is a discontinued drink mix that was packaged in an expandable accordion-like plastic container. There were two sizes of Burple available, a lunchbox-size and a full-size container. To prepare the drink, the container was stretched to expand it to its full size and water was added to the concentrated liquid in the bottle. The drink tasted similar to Kool-Aid and the most common flavor was purple (grape). Other flavors included strawberry, cherry, and orange. The label included instructions for poking a hole in the cap to convert the container into an ad hoc squirt gun after finishing the drink.[1]

[edit] References

  1. ^ (October 1, 1996) Beverage blips: even good beverages aren't immune from failure. Beverage Industry.