Burgundy Records

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Burgundy Records

Parent company	Sony BMG
Founded	2006
Distributing label	Burgundy Records (In the US)
Genre	Various
Country of origin	US
Official website	http://www.burgundyrecords.com/

Burgundy Records is an American record label, and subsidiary of Sony BMG.

1 History
2 Burgundy Artists
3 See also
4 External links

[edit] History

In January 2006 the Sony BMG Strategic Marketing Group (SMG) announced the launch of its new record label, Burgundy Records[1]. The new Sony BMG SMG imprint label, which was spearheaded by former Executive Vice President Joe DiMuro, now run by J.J. Rosen, previously an executive in Sony BMG's Digital Business Group, is set to sign multi-platinum artists and release new titles in conjunction with marketing campaigns that will promote the artists through traditional and non-traditional channels. Burgundy's first artists signed were musicians Chaka Khan and Aaron Neville [2].

Burgundy Records is set to sign additional artists who have retained strong consumer affinity and produced a catalog of music that is still relevant and appreciated today. The label's primary target audience will be adult consumers who are fans of the artists' earlier work and are eager to hear new material. In tandem with this outreach to a loyal consumer base, the label will also bring widespread exposure for these artists and their new music to a contemporary audience.

Central to every project executed by SMG is the concept of a "360-Degree Approach." By operating like an agency, the Group analyzes artists from different angles and promotes them through a variety of channels, such as licensing, strategic partnerships, mobile applications, DRTV, tour marketing and publicity[3].