bud.tv

From Wikipedia, the free encyclopedia

A marketing venture of the Anheuser-Busch brewing company (the manufacturer's of the Budweiser beer brand) in the form of an online entertainment network. The project, which was launched in February 2007 just after the American Super Bowl, is expected to cost more than $30 million in its first year . The head of the project, as well as its originator, is Jim Schumacker, an executive at A-B.

The project failed to attract the number of expected visitors in its first months of operation, and is expected to fold by the year's end.^[1] Two possible causes for the site's lack of success are a lack of compelling content and a difficult-to-use age verification system.^[2]