Bruno Aveillan
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Bruno Aveillan (born 1968 in Toulouse) is a director and a photographer.
After studying at Toulouse School of Fine Arts, Bruno Aveillan joined the production compagny Quad in Paris. He's an internationally acclaimed commercial director. His artistic sensibility have landed him many high-profile spots and left an impression on viewers, critics, and the industry trade alike. He has directed spots for companies such as Coca-Cola, Toyota, Acura, Audi, Orange, Club Med, Bailey's, Lacoste, Nike, Club Med, Volvo, Guerlain and Philips.
He first made his name in 1998 with awards-winning spots for Perrier and Paco Rabanne's sexually charged fragrance "XS." By 2001, Aveillan was directing alongside Martin Scorsese, Wong Kar-Wai and Oliver Stone on the high-profile Orange spots for Euro RSCG BETC, Paris [1].
To an American audience, Aveillan is best known for his epic Thermasilk spots for JWT New York, Nintendo Game Boy spot "Symphony" from Leo Burnett, Chicago, Miller beer spot "labels" for The Martin Agency, Time Warner spots for Beaucoup Chapeaux, cinematic Lexus "Button" spots for Team One or Lanvin spot "Oxygene" (with supermodel Gisele Bündchen. In the course of his career he also filmed other top stars such as Monica Bellucci, Claudia Schiffer, Amy Smart, Sharon Stone, Catherine Hurley, Milla Jovovich, Jessica Stam, Inna Zobova, Louise Pedersen, Estelle Lefébure, Elsa Benitez, Sunniva Stordahl or Virginie Ledoyen.)
Originally trained as a painter, his background becomes obvious in the fantasy worlds created for Thermasilk's "Tango" and "Dagger"[2]; Greek mythology and Victorian gothic imagery are brought to life in these highly cinematic and effects-intensive spots.
Bruno Aveillan's smoothly blended artistic and effects palette is increasingly flavoring high profile US spots, like Nissan Infiniti's "Anthem," [3] Chiat/Day Los Angeles, which broke during the 2002 Academy Awards. Set in the giddy fins and future-heavy world of a 1950s car show, "Anthem" succeeds in capturing the fanciful Atomic Age convention and confused excitement when the car of the future, the Infiniti, turns up and wows the crowd.
For Paco Rabanne's "XS," a romantic scene of a couple in a swimming pool, Aveillan suggested starting with the underwater love scene and revealing the real setting only towards the end. Filmed in a cube devoid of bubbles and highlights, the couple seems to float in an other-wordly universe.
Aveillan's talent in devising whole universes is also apparent in Nintendo's "Symphony," [4] in which a sculpture supporting the gallery of a baroque theater and an enormous crystal chandelier animate and attack the orchestra. The chandelier fragments into a million pieces, violin bows become flaming arrows and a cymbal beheads the animated statue.
Despite the options effects provide, Aveillan believes it is the coherence of details in decor that make a fantasy believable. Therefore his work is based on drawing and research. He strives to shoot as much as possible in camera and a maximum of direct interaction.
In 2008, he directed the first Louis Vuitton's ad ever "Where will life take you?"
« Aveillan has a rare combination of skills – an « acutely high standard », and incredible knowledge of visual spécial effects in addition to the ability to shoot beautiful films. » Kathy De salvo in Shoot may 18 2001
As a multimédia artist, Aveillan’s body of work ranges from photography, experimental movies [5] , video works, and installations. Aveillan’s work has been featured in solo and group exhibitions.
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[edit] Awards
- From 1995 to 2007, among awards are : Golden Globe New York, Prix Stratégie, Club des directeurs artistiques (France, UK, Italy, Allemagne), TV Gold ADDY’s, New York Festival, EuroEffies, Masters, Festival de Cannes, AEAF, Clio Awards, Arts Electronica, Epica, Mobius award, Golden award of Montreux, Siggraph, etc.
- Bruno Aveillan is the only director who won two times the Grand Prix Imagina award in 1998 (Perrier) and in 2003 (GDF Dolce Vita).
- 2000, "Best Director of the year" in France CB News magazine
- 2003, «Director on TOP» Boards magazine.
[edit] Exhibitions
- Group
- 2002, Parcours 21. Galerie Pin-up Paris.
- 2004, Autoportraits. Galerie Pin-up Paris.
- 2006, Silver Lake Film Festival. Los Angeles.
- 2007, DFA's 35th. Dance Film Association Inc. New York.
- 2007, Independent Film Show 2007. EM Arts Naples. [6]
- 2007, Dance for the Camera. Film Society of Lincoln Center New York.
- 2007, Hustler of culture. Chicago Department of Cultural Affairs Chicago
- 2007, DIAF 2007. International Arts Festival Dehli.
- 2007, ROMP !. Suddenly Dance Theatre Victoria BC.
- 2007, DKF Muranow. Wprost i Kultura Varsovie.
- Solo
- 2008, Diotopes. Galerie Léo Scheer Paris [7].
[edit] References
- (French) Gérard Lefort, « Apocalypse bulles », in Libération [8], January 4, 1998
- (French) Laurence Armengau, "B. Aveillan : l'idée c'est ce qui vieillit le moins vite", in CB News, June 22, 1998
- (French) C.L., "XS by Bruno Aveillan", in ELLE, December 9, 1998
- (French) C. Ghanem-Domont, "Ces publicités qui ont marqué les Français" [9] [10], in Stratégies, January 20, 1999
- (French) Gérard Leford, "Le rêve et la Ricoré", in Libération [11], may 8, 1999
- (English) Patricia Winters Lauro, "Thermasilk enters the realm of fairy tales, dragons and special effects", in The New York Times [12], may 8, 2000
- (English) Kathy Desalvo " Director Bruno Aveillan crafts Fantastic - and heated - story", in Shoot [13], may 18, 2001
- (French) Delphine Le Goff « La fable sanglante de RSF », in Stratégies [14], may 3, 2002
- (English) Anne Rose Schlutbohm "A whiff of perfume", in Archive, January 2004
- (French) M.P.« GDF : un savoir-faire révélé en beauté », in Le Figaro, may 3, 2004
- (English) Markus Albert "Sin and sensuality", in Archive, February 2005
- (English) Liza Klaussmann "Creatives on verge : Bruno Aveillan", in Variety [15], June 2006
- (English) Stephane Zissu "Zom Art : Bruno Aveillan", in Kromag 04 [16], May 2007
- (English) Shots "AVEILLAN'S EMOTIONAL BAGGAGE", in Shots 06 February 2008 [17], 06 February 2008
- (French) Télévision : Interview of Bruno Aveillan in La vie des médias on TF1. December 21, 2003 (Archives INA)
