Brunet (pharmacy)

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Brunet is a group of pharmacists in Quebec, Canada.

[edit] History

Brunet's slogan, "En santé depuis 150 ans" ("Healthy since 150 years"), is representative of the group's longevity. Wilfrid-Étienne Brunet founded the first Brunet pharmacy in 1855 in Quebec City, the largest one at the time. Between then and 1982, four more pharmacies were opened in the city.

In 1987, McMahon Distributeur pharmaceutique inc., a subsidiary of Métro-Richelieu, bought Brunet. The group later expanded to most of the province of Quebec and now includes 112 branches.

In 1997, McMahon created the Clini Plus banner, featuring 72 small-size branches.

[edit] Advertising

Brunet is known for its bold TV advertising in which people go through tough but humorous material losses—such as accidentally burning a winning lottery ticket or realizing the mattress full of cash was discarded—only to conclude with the line: "Vous avez la santé. C'est tout ce qui compte." ("You're healthy. that's all that matters.")