Brunel FM

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107.7 Brunel FM
Broadcast area Swindon
Slogan The New Sound for Swindon (on-air)
Worth Listening to, whatever you're doing (off-air)
Frequency 107.7 MHz Stereo
and online at Brunel FM
First air date 2 September 2006
Format Contemporary
Owner The Local Radio Company
For the regional Classic Gold station, Brunel Radio see Brunel Classic Gold

Brunel FM is a UK new radio station broadcasting to the town of Swindon and outside areas of close proximity, it is part of The Local Radio Company group of stations.

Contents

[edit] Overview

The station air networked programs as well as local ones and is run as a separate company with its own management, presenters, journalists and sales staff. The station also covers Wootton Bassett, Wroughton, Cricklade, Highworth and Purton. This totals to a reach of an adult population (aged 15+) of around 150,000. The Station's main local rivals are GWR FM Wiltshire and to a lesser extent BBC Radio Swindon. The station's content is produced from the Lime Kiln studios 6 miles southwest from Swindon at Wootton Bassett, and is transmitted from the Blunsdon transmitter 2 miles north of Swindon. The station generates its revenue is by advertising, and is fully self-sufficient, it employs 10 full time staff and several other part time. Brunel FM does not currently broadcast on DAB digital radio but does aims to in the future, the station is available via it live stream at brunelfm.com as well as on FM, this stream is restricted to the UK residents and at times is turned off due to agreements with certain organisations and copyrights. bodies. The station has exclusive radio commentary rights for Swindon Town Football Club games. A three-year deal was struck in 2007 in controversial style after BBC Radio Wiltshire, who had held commentary righs for many years, were not even invited to submit a bid.

[edit] History

Logo of proposed station.
Logo of proposed station.

In 2005 Ofcom invited applications for the 12-year broadcasting licence for Swindon. The Local Radio Company applied for licence proposing a radio station called Now FM. After being awarded the licence they had a rethink and ended up calling it Brunel FM, after Isambard Kingdom Brunel whose railway network had converted Swindon from a small village on the top of a hill, to an extremely large town. For some weeks before launch the station was in test transmissions, allowing listeners a sneak preview of the station, without having to put up with presenters or commercials. The station launched a 10am on 2 September 2006 to the sound of many different people from around the coverage area wishing the station luck. The first programme to air was The Breakfast Show.

[edit] Programming

Weekday line-up (at February 2008): 0600 - 1000 Dan Chisholm; 1000 - 1400 Ben Williams; 1400 - 1800 Kat Simmons; 1800 - 2200 Kate Constance; 2200 - 0100 Lianna Lawrence

Saturday: 0600 - 1000 Simon Hawkins; 1000 - 1400 Kat Simmons; 1400 - 1800 Ian Timms; 1800 - 2200 Alan Ford

Sunday: 0600 - 0800 Ian Timms; 0800 - 1200 Ben Williams; 1200 - 1600 Jim Pusey; 1600 - 1900 Non-stop Nineties; 1900 - 2200 Adrian Scott

[edit] Slogans

September 2006: The New sound for Swindon

September 2007: The Sound of Swindon

[edit] See also

[edit] External links