Brown pride

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Brown pride is a slogan used interchangeably to depict both the movement of and concept within politically active Latino communities, especially Latinos and Chicanos in the United States and secluding White communities.

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The slogan has been used by Latinos (especially of Native American descent) to denote a feeling of self-respect, celebrating one's heritage, and being proud of one's personal worth. Brown pride as a national movement is closely linked with the developments of the American Civil Rights Movement, during which noted figures such as Martin Luther King, Jr., Malcolm X, A. Philip Randolph, Stokely Carmichael, and others protested the conditions of the United States' segregated society, and lobbied for better treatment for people of all races. This time in the United States also saw the creation of brown pride movements such as the Chicano Movement and La Raza advocating brown pride.

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