Brookstone

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Brookstone
Type Private
Founded Merrimack, New Hampshire 1965[1]
Headquarters Merrimack, New Hampshire
Industry Retail
Website www.brookstone.com

Brookstone is a chain of retail stores in the United States. Its first store was opened in 1973 in Peterborough, New Hampshire. Its headquarters are currently located in Merrimack, New Hampshire. Brookstone sells many types of products ranging from radar detectors and alarm clocks, to massage chairs. The company has its own brand and makes many electronic gadgets, one of the store's main focuses. The best product in their store is the Ambient 5-day Weather Forecaster.

The company is also known for having every item in the store on display for customers to have a real hands-on shopping experience, being able to try out every product before making a decision on the purchase.

[edit] History

Brookstone had its humble start as a small classified advertisement in Popular Mechanics magazine in 1965. It advertised itself as selling "hard-to-find tools".

Consumers were able to purchase merchandise from a small black and white catalog with detailed specifications of all of the items that they sold. In 1973, Brookstone opened its first retail store in Peterborough, New Hampshire.

[edit] References

  1. ^ Brookstone Inc.. Business Week. Retrieved on 2008-05-11.

[edit] External links