Bromyard

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Bromyard
Bromyard (Herefordshire)
Bromyard

Bromyard shown within Herefordshire
Population 4,000 Approx
OS grid reference SO654548
Unitary authority Herefordshire
Ceremonial county Herefordshire
Region West Midlands
Constituent country England
Sovereign state United Kingdom
Post town BROMYARD
Postcode district HR7
Dialling code 01885
Police West Mercia
Fire Hereford and Worcester
Ambulance West Midlands
European Parliament West Midlands
UK Parliament Leominster
List of places: UKEnglandHerefordshire

Coordinates: 52°11′27″N 2°30′25″W / 52.1908, -2.5068


Bromyard is a former market town in north-east Herefordshire, England, near to the county border with Worcestershire, with a population of about 4,000 [1]. It is on the A44 between Leominster and Worcester (coordinates 52°11′24″N, 2°30′26″W). The town centre is bypassed by the main road [2], and has many old and historically interesting buildings, especially in the High Street and Market Square, including a number of half-timbered pubs. [3] The local toyshop doubles as a museum of dolls and, especially, teddy bears. Bromyard was also the location of the now infamous gollywog saga in 2006, wherein a number of the dolls displayed in an ironmonger's shop were confiscated by the police, who deemed them 'racially offensive'. This incident provoked a media outcry, and a heated debate about political correctness in Britain, and the sensibilities of ethnic minorities.

St Peter's church is a large mellow building with parts dating back to Norman times, especially an effigy of St Peter, with two keys, over the main doorway.

The town is locally known for the Bromyard Folk Festival, well-known amongst folkies of the nation, a three-day event that takes place each year in September. It particularly concentrates on English traditional music.

The Bromyard Gala, a large country show and steam rally, is held on the first weekend of July.

An annual international rally of town criers takes place in the town.

Another attraction which lures tourists to Bromyard is the excellent Christmas lights which light up the town during the festive period. Started in 1962, it is run entirely by an enthusiastic band of volunteers.

Bromyard was once a centre for growing hops and soft fruit. The erstwhile railway, now dismantled, which ran from Worcester to Leominster, was a common destination for 'hop-pickers' specials' from the Black Country.

More recently Bromyard has become the home of Nozstock Festival of Performing Arts which attracts nearly 3,000 visitors to Bromyard at the end of July every year. This two-day event showcases 30 bands from around the country across three stages, alongside two dance arenas, a cinema, a theatre and comedy stage, circus, and even a vintage tractor arena.


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