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Brewers Fayre is a chain of around 150 licensed family and casual dining restaurants in the United Kingdom, owned by Whitbread. They are known for serving traditional British pub food, including Gammon and steak & ale pie which are among the most popular choices.
Nearly all Brewers Fayres are on the site of a Whitbread Premier Inn hotel. There used to be many standalone pubs, but in 2006 Whitbread agreed to dispose of the 239 standalone Brewers Fayre and Beefeater sites. These had traditionally lower revenues and as growth had stalled in them compared to the still-growing Premier Inn sites, they were seen as an obstacle to sales growth in the company as a whole. Whitbread sold them to market rival Mitchells and Butlers, who plan to re brand them in their very similar Innkeeper's Fayre chain. The standalone's which were retained were on sites with development land for a new Premier Inn - such as Lauriston Farm in Edinburgh and Southfields in Bolton.
[edit] Re branding
[edit] Brewster's
For a period in the early 2000s, some larger Brewers Fayre outlets were re branded as Brewster's, in order to differentiate between family-oriented pubs and those that were more suited to adults. Although very similar in the environment and type of food offered, Brewster's placed a great emphasis on entertaining children. All pubs had a multi-level play area known as the 'Fun Factory'. Children's' entertainers (including Brewster the bear himself) and ice-cream machines were also available. The brand was phased out in 2005, with all outlets returned to the Brewers Fayre brand. Brewster's had been identified as the worst performing restaurant brand of Whitbread's.
[edit] Table Table
As of 2008, some Brewers Fayre restaurants have been converted to Table Table branded restaurants. These offer meals which are similar to that of Brewer's Fayre but also include some more contemporary dishes.
[edit] Taybarns
Other Brewers Fayre's are also becoming Taybarns, an American style all you can eat buffet restaurant, which will be larger sites. You pay a fixed price on arrival and eat as much as you like. The first site, Taybarns Swansea (formerly Swansea Vale Brewers Fayre) has seen an uplift in sales since it's re brand[citation needed]. Another site in Coventry is due to open June 2008 along with another next to the Derwent Crossing Premier Inn in Gateshead/Newcastle.{| class="wikitable" |- [[Image:! header 1 ! header 2 ! header 3 |- | row 1, cell 1 | row 1, cell 2 | row 1, cell 3 |- | row 2, cell 1 | row 2, cell 2 | row 2, cell 3]] |}
The Swansea site has a counter measuring over thirty feet with many different styles of food on offer, including salad, chicken, grilled meats, pizza, pasta, roasts and desserts.
[edit] External links
