Image:Brahma beer advertisement.JPG

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Brahma_beer_advertisement.JPG‎ (200 × 142 pixels, file size: 26 KB, MIME type: image/jpeg)

[edit] Summary

Advertisement for Brahma (beer).

Photo by Johntex 2006.

[edit] Licensing

This is a copyrighted image that has been released by a company or organization to promote their work or product in the media, such as advertising material or a promotional photo in a press kit. The copyright for it is most likely owned by the company who created the promotional item or the artist who produced the item in question; you must provide evidence of such ownership. Lack of such evidence is grounds for deletion. It is believed that the use of some images of promotional material to illustrate: the person(s), product, event, or subject in question where the image is unrepeatable, i.e. a free image could not be created to replace it on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation, qualifies as fair use under United States copyright law. Any other usage of this image, on Wikipedia or elsewhere, might be copyright infringement. See Wikipedia:Non-free content and Wikipedia:Publicity photos. Additionally, the copyright holder may have granted permission for use in works such as Wikipedia. However, if they have, this permission likely does not fall under a free license. Please note that our policy usually considers fair use images of living people that merely show what they look like to be replaceable by free-licensed images and unsuitable for the project. If this is not the case for this image, a rationale should be provided proving that the image provides information beyond simple identification or showing that this image is difficult to replace by a free-licensed equivalent. Commercial third-party reusers of this image should consider whether their use is in violation of the subject's publicity rights.

[edit] Fair use rationale for use in Brahma (beer)

I (—xyzzy_n) believe that the use of this image in the article Brahma (beer) is fair use under United States copyright law because

1. this image is of very low quality and will neither replace the original nor limit the copyright holder’s ability to use it commercially,
2. the image is used for identification of the brand for the advertisement of which it was created and
3. it is used in a critical context,

and complies with Wikipedia:Fair use because

1. the image cannot be replaced, every equivalent image being of the same nature, and
2. a minimal amount of non-free material is used.

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