Brand ambassador

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A brand ambassador is a celebrity ( or an attractive or interesting person) used to help advertise a product or service.

[edit] Importance

Pictorial view of Brand ambassador
Pictorial view of Brand ambassador

A company achieves some clear-cut goals by using a brand ambassador. It works out in building brand loyalty, as the consumer may have interest on that particular celebrity. So when he/she would see that celebrity on an advertisement, then that person could get motivated to use that product/service, as his/her favorite person is involved in there.

[edit] Bibliography

  • Hamish Pringle (John Wiley & Sons, 8th April 2004) Celebrity Sells, ISBN 0-470-86850-3, Celebrity Sells demonstrates the awesome power of famous names, when skillfully used and offers practical advice on how to develop and advertise a brand using celebrities.
  • Gerrie Lim (Cyan Books, 1st September 2005) Idol to Icon: The Creation of Celebrity Brands, ISBN-10: 1904879187 and ISBN-13: 978-1904879183, A provocative and insightful book about how personalities become iconic brands in this age of instant gratification.
  • Jessica Evans, David Hesmondhalgh (Open University Press, 31st July 2005) Understanding Media: Inside Celebrity (Understanding Media), ISBN-10: 0335218806 and ISBN-13: 978-0335218806, This title discusses about: symbolic communication of celebrity in all forms of media, how audiences and individuals interpret celebrity texts, media's interconnectedness in creating celebrities, and the celebritization of politics throughout history.
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