Brand New Lover

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“Brand New Lover”
Single by Dead or Alive from the album Mad, Bad, and Dangerous to Know
B-side	"In Too Deep" (live)
Released	September, 1986
Genre	New Wave
Length	5:19
Label	Epic
Writer(s)	Pete Burns, Tim Lever, Mike Percy, Steve Coy
Producer	Stock Aitken Waterman
Dead or Alive singles chronology
My Heart Goes Bang (1986) Brand New Lover (1986) Something in My House (1987)

"Brand New Lover" is the name of a song recorded by the British new wave band Dead or Alive. It was the first single to be released from the band's third album, Mad, Bad, and Dangerous to Know. It achieved international success when released as a single in 1986. The song proved to be more successful in the U.S. than in the band's native U.K.; it peaked at #15 on the Billboard Hot 100 chart, whereas the song reached #31 on the UK Singles Chart. In addition, "Brand New Lover" spent two weeks atop the American dance chart in December of 1986. The lyrics describe the singer's desire to leave his current partner for one who is more exciting. His motivation is that he admittedly does not desire a stable relationship with one partner, but rather is "a pleasure seeker."

Preceded by "I Can't Turn Around" by J.M. Silk

Billboard Hot Dance Club Play number-one single December 6 – December 13, 1986

Succeeded by "Control" by Janet Jackson