Brand India

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Brand India is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector, manufacturing, information technology, infrastructure, information technology enabled services, etc. The campaign uses both India as huge market for products and services as well as a lucrative destination for investment. The federal government is spearheading the campaign with considerable cooperation from the domestic business body Confederation of Indian Industry (CII) and the more informal India Inc abroad.

Amongst the leading organizations working on building Brand India is India Brand Equity Foundation (IBEF), a public-private partnership between the Ministry of Commerce and Industry, Government of India, and the Confederation of Indian Industry. It aims to effectively present the India business perspective and leverage business partnerships in a globalising market-place.Its website (ibef.org) is a resource centre for global investors, international policy-makers and world media seeking updated, accurate and comprehensive information on the Indian economy, states and sectors. IBEF regularly tracks government announcements in policy, foreign investment, macroeconomic indicators and business trends.

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