Brad Maglinger

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Brad Maglinger

Birth name Bradley Daede-Allen Maglinger
Born November 23, 1980 (1980-11-23) (age 27)
Evansville, Indiana
Nationality American
Field Graphic Artist

Bradley Daede-Allen "Brad" Maglinger (b. November 23, 1980, Evansville, Indiana) is a Jewish American fine-art painter and graphic artist who is credited by some for originating the silhouette-style paintings that were popularized in the early turn of the century.

Contents

[edit] Graphic arts

Maglinger is mostly known as a graphic artist and interactive designer. After working at an NBC affiliate for several years, he began working for Daniel, Burton, Dean Advertising in Evansville, Indiana. He won many awards for work he did for clients Atlas World Group and Escalade Sports. In 2005, Maglinger relocated to St. Louis, Missouri to work for an advertising agency called Froeschner Creative LLC. He again won several awards for interactive projects with the company, including the Froeschner Creative Web site, FroeschnerCreative.com.

In 2006, Maglinger resigned from Froeschner Creative. According to his resume, Maglinger began employment by a company called NewGround (formerly Bank Builders) following his resignation from Froeschner. NewGround is a "design/build agency specializing in financial retail markets." They are headquartered in Chesterfield, Missouri, just outside of St. Louis, Missouri. [1]

Maglinger listed "Ice Machine Repairman" as his title at NewGround. Upon contacting NewGround, the secretary stated that Maglinger had resigned in August of 2007. He is believed to be currently residing in either St. Louis or San Francisco, but his full-time employment is unknown.

Maglinger is listed as a consultant for The Creative Group, but little is known about his involvement with the Robert Half subsidiary.

Maglinger's "white" portfolio book displayed work for clients such as CapitalOne and Trojan in late 2006.

A new portfolio book of Maglinger's called "black" began to circulate in 2007. It contained mostly graphic art and very little commercial design. The release was considered "personal" and abstractly tongue-in-cheek. Most of the subjects had a negative portrayal of both religion and, in general, larger corporations. Maglinger originally released his 'black' book on his personal Web site for $12,022.56 a book, but quickly pulled the book off after a week, allegedly because of legal problems that arose from a company logo that was used in the book.[2] The high price was considered a publicity stunt to gain attention for two online sites he was launching, Phooba.com and lot9a.com. Although not widely accepted, the "black" book made Maglinger a household name at many studios and advertising agencies.

Maglinger's current book, called "verde", was released in late 2007. Little is known about what the book contained or how it was distributed.

At a March 2007 interactive conference in San Francisco, Maglinger was credited as a programmer for several Adobe Flex projects, including an internal Apple Computer project and a startup company called Autoplex.

[edit] Artwork

Brad Maglinger is part of what is considered the Lowbrow revitalization movement. However, his work is considered loose when compared to the likes of others in the field, such as Mark Ryden or Jeff Soto.

Maglinger began to gain attention in the Midwest, particularly in St. Louis, Missouri, by developing silhouette-style artwork. In 2005, he developed a process of cutting plastic to create a die cut from the negative space of the painting's subject. Maglinger would then use spray paint to color and shade the canvas, and other chemicals were used to age the canvas or crack the paint. On one painting, Maglinger lists "Milk" as one of the materials used on the canvas. The plastic die cut allowed him to create hundreds of original canvas paintings quickly. The subject of his paintings began predominantly with plants, but evolved into more complex layers of buildings and urban scenes. Maglinger later applied this method to clothing and other linens. He never allowed prints to be sold.

Because many Web sites are registered to the same e-mail address, it is believed that Maglinger paints under several different names. It is possible that the abstract work of artist Alex White is actually the work of Maglinger. Alex White was the name of Maglinger's roommate at Purdue University.

[edit] Origins

Brad Maglinger was born in 1980 in Evansville, Indiana, the son of James and Cathy Maglinger, and grandson of the notable nature-based artist Calvin Maglinger. In 1982, his family moved to Newburgh, Indiana, where Brad would attend Castle High School.

After graduating high school in 1999, Maglinger attended the University of Southern Indiana in Evansville, Indiana. Unsure of a path, Brad began college in the field of criminal justice and mathematics. Maglinger attended USI from 1999-2004, taking one year to attend Purdue University in West Lafayette, Indiana. He holds a bachelor degree in marketing and a minor in broadcast television. He has no formal art or design training.

In 2004, Maglinger made the leap to commercial design, taking a graphic design position at Daniel, Burton, Dean Advertising in Evansville, Indiana. "[Daniel, Burton, Dean] was like a broken marriage," Maglinger explains at a conference. "I saw these guys with a ton of talent and said, 'I want to be as good as them. I'll get a job and learn how to be...'. And I got there... quickly. I knew the equation wasn't right before I took the job, and so did they. We were both waiting for the other to file the divorce papers. Nevertheless, I learned a lot and owe them even more. They laid the groundwork for my talent now."

[edit] Facts

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The article could be improved by integrating relevant items and removing inappropriate ones.
  • Maglinger was commissioned by former Gravity Kills members' record label, Shock City Records, to do Web and interactive work in early 2006. He has continued to do work with small label bands in and around the St. Louis and Nashville areas.
  • Maglinger wed Meredith Light in late 2005. They met while she was attending Indiana University, and him Purdue University.
  • Maglinger is notorious for firing or pricing-out clients he feels disgruntled with. He got the nickname 'The Jackal' after trying to more than triple the hourly rate for the project of a large client that he felt was dragging progress. The client refused the price-out and the project was canceled with Maglinger.
  • Most of Maglinger's paintings were sold in Japan via eBay.
  • In March 2006, Maglinger made the largest purchase of virtual property ever made up until that date. The purchase was made on Second Life for two private islands in the lower Western corner of the globe. Maglinger paid just over 2.9 million Linden Dollars, or roughly $8,750 US in March of 2006 (the Linden has since increased to L$270 to $1 US as of February 2007). Maglinger divided the areas into six unique districts that were then sold off over a period of two months. Since, numerous other buyers have made purchases above Maglinger's. In January 2007, a 32 by 64 meter piece of property went for sale on one island that Maglinger had formerly owned. The property was listed for L$ 653,000 Lindens and was 1/24th the size of that island in its entirety.
  • Maglinger sold Phooba.com in early 2007, citing lack of time to properly manage a hosting company. The amount the dot-com was sold was not made public. He activately operates four sites and one not-for-profit dot-com.

[edit] References

  1. ^ Welcome to NewGround
  2. ^ http://www.bradmaglinger.com

[edit] External links

Persondata
NAME Maglinger, Brad
ALTERNATIVE NAMES Maglinger, Bradley Daede-Allen
SHORT DESCRIPTION 21st century commercial graphic artist
DATE OF BIRTH November 23, 1980
PLACE OF BIRTH Evansville, Indiana
DATE OF DEATH
PLACE OF DEATH