BPM Energy
From Wikipedia, the free encyclopedia
BPM Energy is an energy drink produced by Coca Cola Bottlers Ireland and sold solely in Ireland. It was launched in 2003, and features two flavours, marketed as "BPM Hydrate" and "BPM Focus", which are citrus and red berry flavoured respectively.
The product was launched with a large media campaign based around an archetypal young (specified to be 19 by marketing material) male lifestyle, including a promotional character for the brand known as "Jaxx". However, once the product was successfully launched, this ceased — even the product's website has been let lapse.
 |
This drink-related article is a stub. You can help Wikipedia by expanding it. |
