Bozell
From Wikipedia, the free encyclopedia
- For the conservative activist, see Brent Bozell.
Bozell is an American advertising agency.
Bozell was founded in 1921 in Omaha, Nebraska by Leo Bozell and Morris Jacobs as Bozell & Jacobs. After changing to Bozell, Jacobs, Kenyon & Eckhardt, they shortened their name to Bozell Worldwide in the 1990s. Bozell is well-known for introducing memorable slogans and ads, including "Pork: The Other White Meat" and the "Milk Moustache."
They were listed by Advertising Age as the 8th-largest US agency in 1997 when they were acquired by True North, holding company for FCB. In 2001, the remaining largest offices of Bozell Worldwide were merged with Lowe Worldwide as part of the Interpublic Group of Companies. The managing partners of the Bozell office in Omaha then bought themselves out from the holding company and began as an independent shop again.
Today, Bozell is a full-service advertising and public relations agency headquartered in Omaha, Nebraska. The agency has locations in Kansas City(Overland Park, Kansas), Little Rock, Phoenix(Scottsdale, Arizona) and Denver.
[edit] Newsletter
Bozell is also the publisher of a quarterly newsletter that discusses current industry trends and humorous stories from an advertising agency's perspective called Thinking.
