Image:Bovrilvanda.jpg

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[edit] Summary

Poster for Bovril, about 1900 V&A Museum no. E.163-1973

Techniques - Colour lithograph, inks on paper

Place - Great Britain

Dimensions - Height 114 cm Width 76 cm

Object Type - This poster is a colour lithograph, made by printing from a flat surface (traditionally stone, now often a metal plate), on which the artist draws or paints the original design with a greasy substance like chalk. The surface is next prepared, moistened and inked; the greasy printing ink adheres to the design, which is then printed onto a sheet of paper. To make a colour lithograph, a separate printing surface is required for each colour.

Subjects Depicted - Humour was one of the keys to success in the early marketing campaigns for the beef extract Bovril. In this poster it is a play on words, as the bull puts its head out of the carriage window to enquire if it is `right for Bovril'. Another well-known poster showed a bull looking at a jar of Bovril with the slogan 'Alas! My poor brother'.

Trading - The name Bovril is derived from two words: bos, Latin for 'bull' or 'ox', and vril, a fictional word for an energising juice in Edward Bulwer-Lytton's novel The Coming Race (1871). Sales of Bovril were first recorded in Britain in 1886, at the Colonial and Continental Exhibition at South Kensington. But when Samuel Herbert Benson - a former employee of Bovril Ltd - took over as the firm's advertising agent in the 1890s, business started to boom. His poster strategy, with designers working in close collaboration with copywriters, made Bovril a household name.

Source: http://images.vam.ac.uk/indexplus/page/Home.html

[edit] Licensing

Permission is granted to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License, Version 1.2 or any later version published by the Free Software Foundation; with no Invariant Sections, no Front-Cover Texts, and no Back-Cover Texts.

File history

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	Date/Time	Dimensions	User	Comment
current	12:46, 5 January 2008	478×709 (66 KB)	VAwebteam (Talk \| contribs)	(Poster for Bovril, about 1900 V&A Museum no. E.163-1973 Techniques - Colour lithograph, inks on paper Place - Great Britain Dimensions - Height 114 cm Width 76 cm Object Type - This poster is a colour lithograph, made by printing from a flat surface )