Bovonto
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| Bovonto | |
|---|---|
| Type | Cola |
| Manufacturer | Kali Aerated Water Works |
| Country of origin |  India |
| Introduced | 1916 |
| Related products | Trio Solo Frutang |
Bovonto is a soft drink popular in South India, especially Tamilnadu
It is manufactured and marketed by Kali Mark (Kali Aerated Water Works), which has offices and bottling plants at several towns in Tamilnadu
The drink is mildly carbonated and has a tangy grape-cola taste
Kali Mark is a regional-level player and is one of the very few indigenous soft-drink manufacturers in India that survived the onslaught of take-overs by Multinational giants Pepsi and Coca Cola, during the mid 1990s. Other than Bovonto, the company also used to produce soft drinks like the Trio, Solo and Frutang. The company still maintains a low profile in areas of marketing & advertising. It has a next-to-nil online presence.
[edit] The Take-over saga of the Nineties
During the nineties, almost all of the local soft drinks were either bought or driven out of business by aggressive pricing and marketing by the MN Giants. Some of the familiar Brand names BEFORE the (re)entry of Coca Cola and Pepsi in to the Indian market: Thums Up, Limca, Gold Spot, Torrino, Maaza, Parner, Frutang, Bovonto, Double Seven, Duke, Campa Cola, Kali Mark, Frooti
