Bon Levi
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Bon Levi is a famous Australian confidence trickster. He is also known as Ron the Con, Roddy Farrow, Ron Heelan, Brett Wyatt, Ronald White and John McCorry.
He has been found guilty of misleading and deceptive conduct, a federal offence in Australia. He has been jailed in the United States for fraud. He has also declared bankruptcy.
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On 28 February 2005, the Federal Court of Australia declared that Mr Levi had breached the Trade Practices Act 1974 in respect of the promotion of the 'Little Joe' and 'Joey's' franchises, including distributorships to deliver snack foods, cookies and fruit juices. Mr Levi consented to declarations that he had engaged in misleading or deceptive conduct and breaches of the Franchising Code of Conduct. Mr Levi also consented to an order to pay $40,000 to the ACCC in costs.
On 27 September 2006, the Federal Magistrates Court of Australia declared Mr Levi bankrupt after he failed to pay the ACCC $38,000 in costs pursuant to the Federal Court orders.
Aliases previously used by Mr Levi include: Ronald Frederick Heelan, Ronald Frederick, Roddy Farrow, Brett Wyatt and Ronald White.*
Related news releases: MR227/06, 29 September 2006, Court declares Bon Levi bankrupt; MR150/04, 6 August 2004, ACCC takes court action against Bon Levi over the sale of Little Joe and Joey's businesses; MR057/105, 14 March 2005, Court declares Bon Levi misled franchisees over 'Little' Joe and Joey's businesses.
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