Boku (juice)

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BoKu was a fruit juice brand released in the United States in the late 1980s by McCain Citrus, Inc. It was sold in a box, much like competitors such as Minute Maid.

BoKu was marketed as "adult" juice, as juice boxes were commonly attributed to grade-school children because of their small size and easy ability to pack in a lunch. Consequently, BoKu contained flavors considered more suitable for adults, instead of the usual fare of orange, apple and grape juice. Flavors of mint and bubblegum were subsequently added.

BoKu's television ads featured comedian Richard Lewis. Lewis would be seen standing in front of the camera, holding a BoKu box and espousing how the product was suited more for adults than children.