Body on Tap

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Body on Tap was a brand of shampoo from the 1970s. One of the ingredients was beer which people used to believe made hair fuller and softer. Whether it was the beer which enhanced the fullness and softness of the hair or not, the shampoo did leave hair very soft and full, especially after blow drying.^{[citation needed]} The shampoo is able to achieve this by not leaving any residue on the scalp or hair shafts. Body on Tap comparative advertising was the subject of a lawsuit in 1981 between Vidal Sassoon and Bristol-Myers. (661 F.2d 272).

The current version being marketed under the Body on Tap name doesn't include the 1/3 beer which was in the original formula.