Bluetooth advertising

From Wikipedia, the free encyclopedia

Bluetooth advertising is a method of mobile advertising that utilises bluetooth technology to deliver advertisements to mobile devices such as cellular phones.

Bluetooth advertising transmitters are set up to detect bluetooth devices within transmission range. When a device is detected, the advertising transmitter sends out a message asking the recipients if they would like to view a promotional text message, video clip, animation or even a business card. This way of advertising is very efficient and very cheap at the same time. One test of such a service at railway stations detected 87,000 phones over a period of two weeks and achieved a response of 15%.[1]

This form of advertising has been used to deliver ads for a car in the London subway system[2] as well as for United States Navy Reserve recruitment[3].

There are also software products that are designed to do the same thing. They are designed to be installed on a computer and using a Bluetooth dongle, they transmit advertisements in their proximity range. The software solutions are usually more flexible and cheaper than the hardware solutions..[4]

[edit] References

  1. ^ Patrick, Aaron (2005-08-22). Commercials by Cellphone. Wall Street Journal. Dow Jones & Company. Retrieved on 2008-01-04.
  2. ^ Baltatzis, Patrick (2006-03-21). Getting pizza coupons by text message. CNNMoney. Time Warner. Retrieved on 2008-01-04.
  3. ^ Amos, Chris (2007-01-13). Recruiting videos ring in on cell phones. Navy Times. Army Times Publishing Company. Retrieved on 2008-01-04.
  4. ^ Saleem, Tony (2005-08-22). BlueMAGNET Marketing. Mind Vision Consulting. Mind Vision Consulting. Retrieved on 2008-02-13.
  This marketing-related article is a stub. You can help by expanding it.