Bluebird Foods Ltd

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Bluebird Foods Ltd is a United States owned manufacturer of snack foods, cereals and muesli bars operating in New Zealand.

[edit] Description

Originally part of Goodman Fielder , Bluebird Foods is now a separate entity owned by Graeme Hart's Burns Philp. Recently, Burns Philp tried to sell Bluebird Foods to Nestle with the Uncle Toby sale. Nestle was not interested and bought only the Uncle Toby's business.

In October 2005 Bluebird Foods acquired Krispa and Aztec from Hansells NZ making it one of the largest snack food manufacturers in New Zealand. May 2006 saw Nestle purchase the Uncle Tobys Brand for NZ$1.1 Billion. Bluebird Foods is able to use the Uncle Tobys brand until May 2007.

In July 2006, snack-food and beverage giant PepsiCo purchased Bluebird Foods.

Currently the Slogan for the company is "Bluebird's the Word", but Bluebird original chips have a different slogan: "Fuel the party with Bluebird Originals".

Multi-Packs consisting of x10, x12 & x18 sizes are also available. Each contains however much stated on the packet, and all are individually wrapped, and each pack contains a snack-sized helping, very common in school lunches.