Blue Inc

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Blue Inc is a retail chain of over 40 men's fashion stores across the United Kingdom. The Blue Inc brand was born out of a desire to make a real difference and provide an inspiring alternative image for young men looking for an eye catching street urban look. The Blue Inc head office is based in Walthamstow in London and is the main distribution centre for all Blue Inc stores.

Current Blue Inc. logo

1 Products
2 History
3 Website
4 External links

[edit] Products

The Blue Inc aim is to sell quality fashion at affordable prices. Blue Inc's products are predominately casual urban menswear from jeans and jackets to tops, all the way down to a range of accessories.

Blue Inc assocites themselves with young men trying to 'stand out from the crowd'

Blue Inc also stock Ben Sherman items such as jeans and shoes.

[edit] History

Blue Inc first appeared in 1997 as a dynamic and urban men's store, to offer an alternative to the existing typical men's fashion retailer on the high street. Blue Inc have been trading since 1912 and originated in London’s East End. By the 1980s Blue Inc was one of the UK’s leading menswear chains, and by the 1990s the new Blue Inc concept was born.

[edit] Website

In December 2007, Blue Inc relaunced their website to keep up to date with their changing brand and ongoing growth. This has become a fully interactive site with their latest products available to buy.