Blue Eagle

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NRA Blue Eagle
NRA Blue Eagle

The Blue Eagle, a blue-colored representation of the American "thunderbird," with outspread wings, was a symbol used in the United States by companies to show compliance with the National Industrial Recovery Act. It was proclaimed on July 20, 1933 as the symbol of industrial recovery by Hugh S. Johnson, the head of the National Recovery Administration. It does bear strong resemblance to the German Eagle.

All companies that accepted President Franklin D. Roosevelt's Re-employment Agreement or a special Code of Fair Competition were permitted to display a poster showing the Blue Eagle together with the announcement, "NRA Member. We Do Our Part." On September 5, 1935, following the invalidation of the compulsory code system, the emblem was abolished and its future use as a symbol was prohibited.

In Philadelphia, Pennsylvania in 1933, DeBenneville "Bert" Bell formed a new National Football League franchise to replace the defunct Frankford Yellow Jackets. He named this team the Eagles in recognition of the New Deal NRA. The Eagles retain the name to this day.