BlueLithium
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| BlueLithium | |
|---|---|
| Type | Private |
| Founded | January 2004 |
| Headquarters | San Jose |
| Key people | Gurbaksh Chahal, CEO |
| Industry | Marketing |
| Services | User targeted online advertising |
| Employees | 150+ |
| Website | www.bluelithium.com |
BlueLithium is an online advertising network,[1] founded by Gurbaksh Chahal in January 2004. Its service is intended to join behavioral targeting with advanced data analytics to improve campaign optimization over a global advertising network.
BlueLithium is headquartered in San Jose, California with offices in London, Paris, Minsk and across the USA. In 2006, BlueLithium was named Top Innovator of the Year by venture organization AlwaysOn.[2]
On September 4, 2007, Yahoo! announced the acquisition of BlueLithium for $300 million. Chahal remains CEO of the company through the transition period. [3]
[edit] References
- ^ For immediate release
- ^ The 2006 AO 100, AlwaysOn website. Retrieved September 28, 2007.
- ^ Yahoo! Inc. - Press Release
