Bloom (store)

From Wikipedia, the free encyclopedia

Bloom
Type Division of Food Lion LLC
Founded 2004
Headquarters Salisbury, North Carolina
Industry Retail
Products Grocery
Website http://www.shopbloom.com/
Bloom store in Accokeek, Maryland
Bloom store in Accokeek, Maryland

Bloom is a chain of upscale North American Food Lion's headquartered in Salisbury, North Carolina. As of October 31st 2007, there are 54 locations in the Southeast and Mid-Atlantic states [1]. Bloom was established in 2004 and is an operating division of Food Lion.


Contents

[edit] Creation

In 2002, after realizing that that customer needs, expectations, and behaviors were changing and becoming more diverse, Food Lion created a "concept" team whose mission was to examine customer and retail trends, identify opportunities for growth, and develop retail concepts to capture those opportunities. Soon after came the idea of Bloom.[2]

[edit] History

Bloom (then called Bloom, A Food Lion Market) was first test marketed in Charlotte, North Carolina, through five test stores, the first of which opened on May 26, 2004. The concept is based on the idea of using a slightly unconventional layout to maximize shopper convenience. This layout includes a TableTop section at the entrance to the store (where the shopper can purchase ready to eat foods), wider aisles, and convenient groupings of foods. In most locations, customers can buy milk at the front of the store. This eliminates the need to walk to the back, where milk is normally located.

[edit] Technology

One of the ways Bloom has tried to differentiate from competition is through the addition of consumer-friendly technology. Self-Checkout stands, handheld scanners, and Produce scales with printers that let customers create bar-coded tags are placed in most stores to maximize customer convenience. [3]

[edit] Slogans

  • "Thought for Food." [4]
  • "A Food Lion Market." [4]
  • "A Different Kind of Grocery Store."

[edit] References

  1. ^ Bloom Store Locator. Bloom. Retrieved on 2007-07-10.
  2. ^ Food Lion to Introduce New Store Concept, Name. AllBusiness.com. Retrieved on 2007-07-10.
  3. ^ The Slow Blooming Of Food Lion's Technology Experiment. Phil Lempert's Xtreme Retail. Retrieved on 2007-07-10.
  4. ^ a b Food Lion Opens First Bloom Concept Store: Store is one of five pilots to open in 2004. Food Lion. Retrieved on 2007-07-10.

[edit] External links


v • d • e
Delhaize America