Black Velvet (whisky)

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Black Velvet Whisky is an imported Canadian whisky brand owned by Constellation Brands. It has a strong, refined taste, and is known for its black labeling. It is a 'whisky mix' meaning that it is a combination of various whiskys.

Originally called "Black Label", the name was changed to "Black Velvet" at the suggestion, in the late 1940s, by the Master Distiller Jack Napier to reflect its uncommon velvety taste and smoothness.

Currently, Black Velvet produces two brands exported to the United States, Black Velvet and Black Velvet Reserve, which is an older, aged product (aged eight years). The reserve brand is more expensive, but it has a softer, aged taste. Contained in this mixture is a small amount of Canadian style whisky, called Rye, but this product is not considered Rye itself.

The first Black Velvet Lady was introduced to the world in 1969 to embody the elegance, sophistication and velvet smoothness of Black Velvet. Since that time, such famous names as Christie Brinkley, Cybill Shepard, Kim Alexis, Cheryl Tiegs, and Kelly Emberg have all been Black Velvet Ladies. The current Black Velvet Lady is model Carol Grow, born in Little Rock, Arkansas.

[edit] External links

• Black Velvet Whisky Homepage