BK Chicken Tenders

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BK Chicken Tenders
Serving size 4 pieces 62 g
Calories 170
Calories from fat 90
Total fat 10 g
Saturated fat 2.5 g
Trans fat 1.5 g
Cholesterol 25 mg
Sodium 480 mg
Total carbohydrate 11 g
Dietary fiber 0 g (x%)
Sugars 0 g
Protein 9 g
Source www.BK.com (PDF)
Notes May vary outside US market. US % Daily Value based on 2000 calorie diet.

BK Chicken Tenders are a fried chicken product sold by the international fast-food restaurant chain Burger King. It is one of their snack oriented products designed for convenience of consumption.

Contents

[edit] Product description

BK Chicken Tenders are small, thin pieces of formed, white meat chicken, breaded and lightly spiced. Sizing is contingent on regional preferences of franchises, sizes include three, four, five, six, eight piece portions. When first introduced there was a larger, twenty-five piece "party pack" sold in a carry box, now discontinued.

[edit] Variants

  • A related product, Fish Tenders, was introduced to complement Chicken Tenders during a 1989 menu expansion. The product was an order of fish sticks sold in the same style container as the Chicken Tenders with a Tartar sauce package for dipping. Portion sizes corresponded to the Chicken Tenders. It was discontinued in 1990.[1]
  • In an attempt to address the rise in childhood obesity in Western nations, BK announced in September 2007 it will begin phasing in broiled Chicken Tenders as part of an expanded, health-oriented children's menu.[2][3] According to a statement by BKC the new broiled product will be part of new Kid's Club menu that will contain no more than 560 calories per meal, less than 30 percent of calories from fat, less than 10 percent of calories from saturated fat, no added trans fats and no more than 10 percent of calories from added sugars.[4][5] Available in the UK\Ireland as of February 2008.

[edit] Aliases and international naming

[edit] Dipping Sauce Options

Different dipping sauces are offered as condiments, the selection includes:

  • UK/Ireland
    • Tangy Tomato[8]
    • Sweet Chili[8]
    • Blazing BBQ[8]
  • Spain
    • Mayonnaise[9]
    • Barbecue[9]
    • Mexican Salsa[9]
    • Hot Chili Sauce[9]
    • Queso Dip[9]

[edit] History

Chicken Tenders officially made their debut in a menu revision/expansion in 1985 to address the absence of a chicken based finger product akin to McDonald's Chicken McNuggets. Original portion sizes were six-, nine-, twelve and a twenty-five piece party pack. At the time the product had to be withdrawn over limited availability of chicken meat from producers, the product was re-introduced about six months later.[10] Originally made with sliced fillets of chicken, the product was reformulated into a formed, chopped-chicken product several years later.[1] Beginning in 2006, BK began to reconfigured the shape of them from strips to three-pointed crowns. Currently these new shaped products are sold in the US, Canada and other regional markets.

During certain promotional periods, BK has altered the shape of the Chicken Tenders to reflect that promotion. For instance during the Star Wars: Episode IV tie-in, the Tenders were shaped as stars and lightning bolts. During the release of Jurassic Park in movie theaters the tenders were shaped as dinosaurs.[11][12]

In January 2008, BK reformulated these products to eliminate trans fat in the manufacturing of the product. Elimination trans fats from the preparation of the product will be completed by Summer 2008.

[edit] Naming and trademarks

The name Chicken Tenders is a registered trademark of Burger King Holdings and is displayed with the "circle-R" (®) symbol in the US, Canada and the Middle East. Burger King currently only has European trademarks on Chicken Tenders in Spain. The term King Nuggets is not trademarked in Europe.

[edit] References

  1. ^ a b Peter Romeo (1989-12-11). BK steps up turnaround effort with Pick 'Em Ups finger food. Nation's Restaurant News. Retrieved on 2007-12-04. “The Fish Tenders are new, but the Chicken Tenders are reformulated versions of a product that Burger King rolled out several years ago.”
  2. ^ Bruce Horovitz (2007-09-21). Burger King has a new twist on fries: Fresh Apples.. USA Today. Retrieved on 2007-09-21.
  3. ^ Adrian Sainz (2007-09-12). Burger King to sell broiled chicken in healthier kid menu. USA TODAY. Retrieved on 2007-09-12.
  4. ^ Burger King to limit ads aimed at children under 12. Reuters (2007-09-12). Retrieved on 2007-10-04.
  5. ^ BKC press release (2007-09-12). Burger King Corporation joins the Council of Better Business Bureaus' Children's Food and Beverage Advertising Initiative. Burger King Holdings. Retrieved on 2007-10-04.
  6. ^ a b c d e BKC publication (November 2007). Burger King US Nutritional Brochure. Burger King Holding's. Retrieved on 2007-12-04.
  7. ^ BKC publication (November 2007). US Regional Menu Nutritional Brochure. Burger King Holding's. Retrieved on 2007-12-04.
  8. ^ a b c BKC publication (November 2007). UK/Ireland Nutrition info. Burger King Corporation. Retrieved on 2007-12-04.
  9. ^ a b c d e BKC publication (November 2007). Spanish Products page. Burger King Corporation. Retrieved on 2007-12-04.
  10. ^ David Zuckerman (1986-08-08). Revised BK tenders ads take swipe at McNuggets - Burger King's Chicken Tender. Nation's Restaurant News. Retrieved on 2007-12-04. “Television ads for Burger King's all-white-meat Chicken Tenders--pulled last April because of a purported chicken supply shortage-- are back on the network airwaves. And so, apparently, is the Pillsbury-owned chain's resolve to confront its chief rival, McDonald's, head on.”
  11. ^ BKC press release (2003-02-10). Dragon Ball Z at Burger King. Anime News Network. Retrieved on 2007-12-04. “Two Toys And Super-Hero-Shaped Chicken Tenders Offer Complete Kid Appeal”
  12. ^ Point of Purchase magazine (1999-06-01). Teletubbies Come To Play At Burger King. AllBusiness.com. Retrieved on 2007-12-04. “Tubby Chicken Tenders, chicken nuggets shaped like Teletubbies, is another menu item being launched in conjunction with this promotion.”

[edit] See also

Similar types of chicken products offered by other fast food restaurants: