BK Big Fish

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BK Big Fish sandwich
Serving size 1 sandwich (250 g)
Calories US 630 UK 399
Total fat 30 g ( %)
Saturated fat 6 g ( %)
Trans fat 2.5 g
Cholesterol 60 mg ( %)
Sodium 1380 mg ( %)
Total carbohydrate 67 g ( 3%)
Dietary fiber 4 g ( %)
Sugars 8 g
Protein 24 g
Source www.BK.com (PDF)
Notes May vary outside US market. US % Daily Value based on 2000 calorie diet.

The BK Big fish is a fish sandwich sold by the international fast-food restaurant chain Burger King. The product is sold in North America only, however BK sells a fish sandwich in all of its markets. It is one of their larger, adult oriented products made with higher quality ingredients than their "standard" menu items. [1]

Contents

[edit] Product description

The BK Big Fish consists of a deep-fried white fish patty, Tartar sauce and lettuce on a corn dusted bun.

[edit] Variants

  • In the UK and Ireland it is still the Ocean Catch Sandwich and is served on a sesame seed roll.
  • In Germany and the Netherlands it is called the Fish King, but still is the same as the Ocean Catch.
  • In Sweden it is called the BK Fish, but still is the same as the Ocean Catch.
  • In Turkey it is called the Fish Royale, but still is the same as the Ocean Catch.
  • In Australia the Ocean Catch is served on both a Baguette roll and a standard bun.
  • In El Salvador it is called the King de Pescado (King of Fish)

[edit] History

The history of Burger King's fish sandwich has been tied to BKs broiled chicken sandwich line since the broiled chicken was introduced in the mid-1980's.

The original fish sandwich sold by Burger King was called The Whaler. The Whaler was a small sized fish sandwich made with Tartar sauce and lettuce served on the small sesame seed roll BK used for their hamburgers. When BK introduced its broiled chicken sandwich, the BK Broiler, it changed the fish sandwich's breading to a panko style, began serving it on the oatmeal dusted roll used for the BK Broiler and renamed it from the Whaler to the Ocean Catch fish sandwich.[2]

When BK reformulated the BK Broiler into a larger, more male-oriented sandwich served on a Whopper bun, it also reformulated the Ocean Catch as the BK Big Fish. The new fish sandwich was a larger product with an increased patty size and served on a Whopper bun as well. Other than the increased size of the patty and bun, the other ingredients remained the same.[3]

BK replaced the BK Big Fish with the smaller BK Fish sandwich when it introduced its Chicken Baguette line of sandwiches. The new sandwich basically brought back the Whaler fish sandwich, adding a slice of American cheese. The Whaler name was not used due to the negative connotations associated with whaling.

In 2005, The BK Big Fish was reintroduced in its current version when BK again reformulated its broiled chicken sandwich to the TenderGrill chicken sandwich.[4]

[edit] Naming and trademarks

The names BK Big Fish and Whaler, when referring to a fish sandwich, are registered trademarks of Burger King Holdings and are displayed with the "circle-R" (®) symbol in the US and Canada.

[edit] References

  1. ^ "U.S. Restaurant Chains Find There Is No Too Much.", New York Times, July 28, 2006. Retrieved on 2007-12-03. "Restaurants say offering lumberjack portions of fat and sodium-laden food is giving customers what they want and providing them with choices. “Some of our most successful products over the past few years have been indulgent products, whether it be the Tendercrisp Chicken Sandwich, the Angus Steak Burger, the Chicken Fries product or the Stackers,” said Russ Klein, chief marketing officer at Burger King." 
  2. ^ Burger King reels out Ocean Catch, sinks Whaler. Nation's Restaurant News (1990-03-05). Retrieved on 2007-12-04.
  3. ^ Arthur Lubow (1998-04-19). Steal This Burger. The New York Times. Retrieved on 2007-12-04. “Along with emphasizing its traditional food, Burger King upsized it, making the BK Big Fish sandwich, the BK Broiler chicken sandwich and the hamburger almost 50 percent bigger.”
  4. ^ BK franchisees bullish on beefed up performance by Amy Garber 28 Feb 2005, Nation's Restaurant News

[edit] See also

Similar sandwiches by other vendors: