Bitburger brewery

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Bitburger brewery (Bitburger Brauerei Th. Simon GmbH) is a large German brewery founded in 1817 by Johann Wallenborn. It is the market leader in Germany with annual sales of 4.12 million hectolitres^[1], the most well known product being Bitburger Premium Pils^[2].

1 History
2 Advertising
3 Product range
4 References

[edit] History

Johann Peter Wallenborn founded the brewery in Bitburg in 1817 when 33 years old. His father owned a brewery in Kyllburg. Three years after Wallenborn's death in 1839 Ludwig Bertrand Simon married into the family business and became owner of the brewery, naming it Simonbrau. His son, Theobald Simon, took over the brewery in 1876 at the age of twenty-nine. ^[3].

[edit] Advertising

The company slogan is, "Bitte ein Bit." This is literally, "Please, a Bit," or "a Bit, please." In the 1980s, the slogan was "Bitte ein Bit, am Morgen fit" ("Please a Bit, fit in the morning") implying that the consumption wouldn't lead to a hangover.

[edit] Product range

A 5L Mini Keg of Bitburger Lager

Bitburger is a 4.8% abv pale lager with annual sales of 1.2 million hectolitres. The popularity of Bitburger extends beyond the local area of Bitburg. Although Germans generally prefer local breweries, it is a popular beer throughout Western Germany, and is favored in many areas of North Rhine Westphalia over even Alt beer or Kölsch, which are popular in Düsseldorf and Cologne.

It is exported throughout the world. It is also available in Mini Kegs in some countries such as Australia.