Billboards of Lahore

This cell phone billboard for Mobilink is located at Jail Road and Main Boulevard, Gulberg. The cell phone is colloquially called a 'mobile' in Lahore. Cell phones are having a major impact on Lahori culture, where it is currently seen as a status symbol.

This billboard for United Bank Limited is on top of the Alfalah building, located at the Charing Cross in Lahore, right next to the Punjab Assembly building. The Honda City car featured on the billboard costs about $17,500 US. Due to car financing, there are now a record number of new cars in Lahore, mostly imported.

Lahore is the capital of the Pakistani film industry. After having been largely ignored for several years, the industry is beginning to see a revival, with films generally increasing in quality and expenditure, and Cinepax introducing Pakistan's first nationally branded cineplex chain.

This Pampers billboard is an indication of the growing middle class in Lahore. A pack of Pampers costs approximately Rs.100 ($1.65 US).

Pepsi is the number one soft drink in Pakistan, with Coca Cola a distant runner-up. Pepsi is a major sponsor of major sports in Pakistan, especially cricket, and heavily invests in sponsoring high profile events. A 1.5 litre bottle of Pepsi costs approximately Rs.45 ($0.75 US).