BIKE Athletic Company
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BIKE Athletic Company (the Bike Company) is a sportswear company with headquarters in Atlanta, GA. They invented the jockstrap in 1874 for bicyclists in Boston. They remain the market leader, having sold over 300 million jockstraps.
BIKE now produces additional protective sports equipment such as multi-purpose knee pads, elbow pads, gloves and football shoulder pads. The company also produces uniform jerseys and pants for football, basketball, baseball and softball. At one time, BIKE produced athletic shoes and a wider range of sports-related apparel.
In 2001, BIKE was the official helmet supplier of the XFL. Almost every player in the XFL wore a helmet made by BIKE.
As of 2003, BIKE is a subsidiary of Russell Athletic, a subsidiary of Fruit of the Loom which is a subsidiary of Berkshire Hathaway.
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