Beverly Feldman

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Beverly Feldman, one of the original female shoe designers in a male-dominated industry, was born and raised in Massachusetts. She was trained as a shoe illustrator and designer at New York's Pratt Institute and graduated in 1965.

After graduating, Beverly became art director for fashion consultant Doris Weston. In the 1970’s Beverly was a designer for I. Miller and was subsequently design director for both Pankin and Andrew Geller. Then, at the age of 31, she opened her own business called Lucky Lizard Trading Company based in Alicante, Spain, where she still lives and designs today.

The Beverly Feldman brand, now sold in nearly 50 countries worldwide, is best known for its extraordinary design and intricate, whimsical ornamentation which underscores her well known motto 'too much is not enough'.