Bet on Black

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Bet on black^[1] is an advertising campaign run in 2000 by Diageo to promote Guinness-brand draught beer in the United Kingdom. The piece follows a snail race taking place in a town of Latin American appearance. It is the third piece of the Good things come to those who wait campaign launched by Abbott Mead Vickers BBDO in 1996, following on from Swimblack and Surfer.

v • d • e Good things come to those who wait Swimblack • Surfer • Bet on Black • Dreamer • noitulovE • Fridge • Hands • Tipping Point

[edit] References

1. ^ Occasionally referred to as "Snail Race"