BetUS

From Wikipedia, the free encyclopedia

BetUS.com is a privately held online gaming company offering sports betting, casino games, poker and horse racing. Founded in 1994, BetUS.com is now the 6th largest gaming site in the world according to Casino City Press.

BetUS is owned and operated by Firepower Trading Limited and employs over 600 people in Costa Rica and Panama.

Contents

[edit] BetUS Products

  • Sportsbook – the company offers odds on professional and College Football, Baseball, Basketball, and Hockey as well as 21 Soccer leagues, ATP and WTP tennis, PGA and most sporting events from around the world. The company is one of the top sportsbooks promoting betting on the UFC by offering betting odds on both the major and minor fights. BetUS also offering its members podcast interviews of UFC fighters and pre and post fight analysis.

On April 2nd, 2008, the company interviewed Georges St. Pierre before his UFC 83 fight versus Matt Serra[1].

  • Casino – The BetUS casino’s features online versions of popular Las Vegas casino games such as Blackjack, Roulette, Craps and Stud Poker. The Company has three casinos one for their main site BetUS.com another for BetUSCasino.com and a third off brand website SharkCasino.com.
  • Poker – The BetUS poker room feature for money and free play Texas Hold ’em and Omaha games. The company owns two poker sites that run on the Cake network, BetUSPoker.com and CityPoker.com.
  • Horse Racing – the company offers horse racing odds for tracks around the world including the US, Canada, Britain, Hong Kong and Australia. The company publishes a Triple Crown magazine called the racing for each year that is available in advance of the Kentucky Derby.

[edit] BetUS Partners

BetUS Partners is an affiliate marketing program which offers commissions based on several payment structures: monthly net revenue share, cost per acquisition (CPA) or percentage of initial deposits. Affiliates may generate commissions on the Sportsbook, Casino, Poker and Racebook products.

The BetUS Partners site offers a with a wide array of online marketing tools, such as banners, RSS feeds, podcasts, match up tools, and online reporting of stats.

[edit] Calendar girls and spokespeople

Several models have launched their careers from the BetUS swimsuit DVD and annual calendar. From Playboy to Maxim Magazine, even VH1, BetUS models, including former Miss World 2001 contestant Carrie Ann Stroup, and Playboy TV Morning show host Andrea Lowell have been featured in some of the biggest media outlets in North America. The BetUS marketing features bikini clad women and the company offers pin-up calendars and DVD’s to attract players to their website.[2]

BetUS has attracted many top athletes and celebrities to their sponsored special events and promotions. In 2005, they made headlines by signing WWE wrestler and former Minnesota Governor Jesse Ventura as a spokesman for their site. Movie star and groundbreaking comedian Andrew Dice Clay has also done some promotional spots for BetUS.com prior to 2000.

[edit] Proposition wagers

BetUS offers so called ‘proposition wagers’ on current events, celebrities, reality TV and politics. They made headlines by offering odds on the effects of Global Warming[3] and whether the world will end on 06/06/06 [4]

Some of the other off the wall propositions the company has offered:

  • What color of liquid will be poured on the head of the Super Bowl winning Coach?
Clear/transparent - 4/1
Green - 5/1
Yellow - 3/1
Orange - 5/4
Red - 3/1
Blue - 10/1
Purple - 16/1
  • Will the world end on 06/06/06
  • Who will win American Idol?
  • Who will win Survivor?
  • Will Tom Petty ‘roll another joint’ during his Super Bowl Halftime performance?
  • Odds on whether Britney Spears is medically/clinically insane?
  • Who was Danny-Lynne’s real father?

The company has sponsorship deals with ESPN and AOL Sports to offer “Live Lines” to those respective sites readers.

[edit] BetUS Radio

BetUS Sports Radio began four years ago as a daily sports betting program, it has evolved and advanced with the times to now include 9 separate shows, all available in podcast format on iTunes and downloadable from BetUS Radio[5].

Damon Durante who has been featured on ESPN radio, Fox Sports Radio and other syndicated programs throughout North America, hosts the Radio Show.

[edit] Notes

  1. ^ UFC 83 Georges St. Pierre vs Matt Serra Podcast
  2. ^ BetUS Calendar Girls
  3. ^ USA Today: Global Warming Betting
  4. ^ USA Today: Survival of the World
  5. ^ BetUS Radio

[edit] External links