Bestseller (company)

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Bestseller A/S is a Danish based clothing company founded in 1975. Its turnover is around € 1.4 billion,^[1] which makes it one of the largest fashion companies in Europe. ^[2]

1 History
2 Brands
3 References
4 External links

[edit] History

The company was founded in 1975 by Troels Holch Povlsen in Ringkøbing, Denmark, originally its focus was on women's fashion. It introduced children's clothing in 1986 and menswear in 1988. As of 2007 the company is family-owned.^[1] It employs more than 15,000 people and is now based in Brande, Jutland.^[3]

[edit] Brands

The company has a number of different brands under which it sells its clothing. The brands are listed below, and are sold both in the company's own stores and in independent retailers.

[edit] Women's clothing

The company's basic brand of women's clothing is Vero Moda. In 2007 the company hired the supermodel Gisele Bündchen to promote the brand in 2007-08.^[3] It's other brands are Pieces (accessories), Only (jeans), Mamalicious (for expecting mothers) and Vila.

[edit] Menswear

Jack&Jones (more fashionable brand targeted at younger customers, jeans)
Selected (more conservative brand)
Outfitters Nation

[edit] Children's clothing

Exit (children)
Name It cool (newborns)

Bestseller has shops in most European countries, the Middle East, China and Canada (over 38 countries). ^[4] Bestseller is one of the biggest European fashion companies in China with more than 1200 shops ^[5] and is said to be "one of the only foreign clothing companies successful at penetrating the middle price range Chinese consumer market". ^[6] Shops sell either clothing of one single brand or of all brands of the company. There are more than 800 shops selling Veromoda around the globe.^[7]The Jack & Jones brand is sold in approximately 2,000 retail shops, of which 270 are Jack & Jones franchises.

From 1998 to 2000 Bestseller A/S were co-sponsor for a professional road bicycle racing team, which had Jack & Jones as part of its name. In 2007 the company established a new label "JJ ECO" which is Fairtrade-certified.