Berocca

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Berocca Performance Varieties, Australian Packaging
Berocca Performance Varieties, Australian Packaging

Berocca is a tablet containing a specific combination of B group vitamins and Vitamin C. Berocca is available in Argentina, Australia, Austria, Finland, France, Indonesia, Ireland, Malaysia, New Zealand, Norway, Philippines, Portugal, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan and the United Kingdom.

A product originally manufactured by Roche Pharmaceuticals, now manufactured by Bayer after Bayer's global acquisition of Roche Consumer Health in January 2005.

Contents

[edit] Varieties

Berocca Original and Tropical are available in packs of 10, 15 and 30 effervescent tablets. Berocca Performance is available in packs of 15 and 30 effervescent tablets and also 30 regular (film-coated) tablets.

Berocca Performance is an enhanced formulation of B group vitamins, Vitamin C plus added magnesium, calcium and zinc.

[edit] Ingredients

Ingredients in Berocca Original:

Citric acid, sodium hydrogen carbonate, vitamin C, magnesium sulphate, mannitol, calcium carbonate, magnesium carbonate,flavouring, colours (beetroot red, beta carotene), sodium carbonate, niacin(Nicotinamide), sweeteners (aspartame, acesulfame K), sodium chloride, zinc citrate, pantothenic acid, riboflavin, thiamin, vitamin B12, vitamin B6, anti-foaming agent (polysorbate 60), folacin (folic acid), biotin. Contains a source of phenylalanine.

[edit] Active Ingredients

Berocca active ingredients
Original
& Tropical		 Performance Vitamin
15 mg  15 mg  B1 Thiamine hydrochloride
15 mg  15 mg  B2 Riboflavin
50 mg  50 mg  B3 Nicotinamide
23 mg  23 mg  B5 Pantothenic acid
10 mg  10 mg  B6 Pyridoxine hydrochloride
10 mcg 10 mcg B12 Cyanocobalamin
1000 mg  500 mg  C Ascorbic acid
65 mg  100 mg    Calcium
  150 mcg H Biotin
  400 mcg   Folic acid
  100 mg    Magnesium
  10 mg    Zinc

[edit] Uses

Berocca, taken before drinking alcohol, is said to prevent hangovers. Similarly, it is said to relieve hangovers. If taken in effervescent form, there will be a rehydrating effect. There is also some evidence that vitamin B helps relieve hangover symptoms. Its sweet, fizzy solution can be easier on the stomach than other vitamins such as those in tablet form.

It is also the official health supplement for the Standard Chartered Singapore Marathon 2007. Distributed to athletes via small sachets of one effervescent tablet each.

[edit] Additional information

All Berocca products are gluten free. The film-coated Berocca tablets contain 94mg of lactose each, but there is no lactose in an effervescent Berocca tablet. [1]

Berocca: AUST L 57605 (original) AUST L 57883 (tropical)

Berocca Performance: AUST L 81974 (effervescent) AUST L 82484 (film coated)

Berocca licence code in Finland: Berocca: Vnr 559591 Berocca Drink: unknown

Berocca code in Malaysia: MAL 05092248X

Berocca tastes like Fanta, only flat.

[edit] Consumer Warnings

Recommended daily dose: From age 12 to adult - one tablet daily.

Each Berocca tablet contains 285mg of sodium, which should be taken into account by those on a low sodium diet.

Always read the label. Use only as directed. See your doctor if symptoms persist.

Berocca causes your urine to be deep yellow in colour but it is completely harmless. The colouring is due to the excess vitamin B2 being removed from the body through the urine.

[edit] Advertisements

Well known in Australia for a series of television commercials throughout the 1980s and 1990s with the slogan "B-B-B-B-Berocca gives you back your B-B-Bounce".

A current marketing campaign in Australia for Berocca Performance with the slogan "Release the inner geek" targets students studying for final examinations.

In South Africa a "Beready Besharp Berocca" campaign was also launched.

Long-running Outdoor (poster) campaigns in the United Kingdom with the slogan "Stay sharp".

In 2008 a television advert was launched featuring people dancing using treadmills in a manner similar to OK Go's music video for the 2006 song "Here It Goes Again". The music is "Living On The Ceiling" by the British synthpop band Blancmange, taken from their 1982 album Happy Families.

[edit] Awards

Boots Vitamin Award Winner (as voted by Boots customers) for Best Energy supplement 2004

[edit] References in popular culture

Berocca is regularly referenced in cult comedy The Mighty Boosh.

[edit] References

  1. ^ www.berocca.com

[edit] External links

Languages