Bernstein-Rein

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Bernstein-Rein
Type Privately Held
Founded 1964[1]
Headquarters Flag of the United States Kansas City, Missouri, USA
Key people Bob Bernstein, Chairman/CEO
Steve Bernstein, President
Skip Rein, Vice Chairman
Industry Advertising
Employees 308[2]
Website www.bernsteinrein.com

Bernstein-Rein is an advertising agency located in Kansas City, Missouri. It is the eighth-largest privately-held agency in the United States and the 40th-largest agency in the United States. The agency is probably best known for its development of the McDonald's Happy Meal in 1976, and its 32-year relationship with Wal-Mart, which helped grow the retailer from a small Bentonville, Arkansas chain to the largest in the world.[3]

Contents

[edit] Current developments

The agency's website recently received a prestigious honor in web design, being named The FWA's (Favourite Website Awards) Site of the Day for Saturday, January 12, 2008. TheFWA recognizes interactive web sites built in Flash.

In September 2006, Wal-Mart, the agency's largest client, announced it was dropping Bernstein-Rein and going in a new direction come January 2007. On a new-business push in late 2006, the agency acquired integrated work for SunCom Wireless, Steve & Barry's and T. Rowe Price.

[edit] Company segmentation

  • Account Management
  • Analytics
  • Creative
    • Broadcast
    • Direct
    • Guerilla
    • Interactive
    • Outdoor
    • Print
  • Media
  • Planning & Strategy
  • Research
  • Yellow Pages

[edit] Current clients

[edit] Former clients

[edit] References

  1. ^ Company Website
  2. ^ ThinkKC.com
  3. ^ Deloitte Touche Tohmatsu: 2006 Global Powers of Retailing

[edit] External links