Bernd Schmitt

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Bernd Schmitt is Robert D. Calkins Professor of International Business at Columbia Business School in New York, where he directs the Center on Global Brand Leadership. He has authored or co-authored more than 50 articles in marketing and psychology journals and six books including Experiential Marketing and Customer Experience Management, in which he expounds upon the idea of customer experience management.

[edit] Books

Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind, (2007)
Kundenerlebnis als Wettbewerbsvorteil, (2004), co-authored with Marc Mangold
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers, (2003)
There's No Business That's Not Show Business: Marketing in an Experience Culture, (2003), co-authored with David L. Rogers and Karen Vrotsos
Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity, (2001), co-authored with Laura Brown
Experiential Marketing: How to Get Companies to Sense, Feel, Think, Act, and Relate to Your Company and Brands, (1999)
Marketing Aesthetics: The Strategic Management of Brands, Identity and Image, (1997), co-authored with Alex Simonson