Talk:Benetton Group

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Contents

[edit] Why have the campaigns changed?

Is Toscani still running Benetton advertising campaigns? => see *Toscani passes the baton

When did it change from Benetton to United Colors of Benetton? see => *CAMPAIGN HISTORY

[edit] Colors Magazine

Will there be any coverage for their colors magazine? see => *COLORS MAGAZINE website


[edit] Formula One

Benetton no longer owns a Formula One team. Read More: *[http://press.benettongroup.com/ben_en/releases/2000-03-16/ 2000 Press Release)


[edit] Article reads like corporate advertising

Benetton Group S.p.A. (NYSE: BNG) is a global upmarket clothing brand (my emphasis). But I thought its clothes were pretty cheap. I bought one of their shirts once. Maybe a muffler too.

I also read that it produces "exclusive" watches. Who's excluded from buying/wearing them? (Blacks? Jews? Zoroastrians? Fat people?) Or is "exclusive" just another synonym for "expensive"?

Can somebody who has a lot more knowledge of (and interest in) these matters than I do rewrite this article straightforwardly? Thanks. -- Hoary 01:54, 29 March 2007 (UTC)

I think it means that they're exclusively produced by Bulova, but maybe I'm wrong. --GoHawks4 17:20, 23 April 2007 (UTC)

I don't think calling something "upmarket" is necessarily advertising. If a company is trying to market the idea that it is a good place for a bargain, such claims will damage its business. But see below:

[edit] Upmarket?

That isn't entirely right is it. More mid market surely. OrchWyn 02:17, 4 July 2007 (UTC)

I'd already deleted that before reading this page. ;-/ Blatant WP:PEACOCK - but also reflecting the pervasive US-centricity of the article. Brands tend to be perceived as more upmarket if they're imported - qv Mercedes, which are the standard taxis of Germany, but perceived as "luxury" vehicles in North America. Certainly in Europe, Benetton are very much mid-market. I've tried to wikify the article, expand sections such as the sponsorship bit, and tried to get rid of the worst of the US-centricity. But it needs a whole lot more on the grown-up bits - corporate history, when did they go public, more on their franchising model (not entirely without controversy, that), more on the role of Briatore, what the original logo was all about, that kind of thing. I'm only passing through, but this was one of those articles that needed fixing so badly, I just had to steer it in the right direction, without taking it all the way to where it needs to go to.... FlagSteward (talk) 00:29, 7 April 2008 (UTC)