Believe (fragrance)
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| Believe | ||
|---|---|---|
| Fragrance by Britney Spears | ||
| Description | Women's fragrance | |
| Released | September 24, 2007 | |
| Label | Elizabeth Arden | |
| Tagline | The greatest freedom is to believe in yourself | |
| Preceded by | Midnight Fantasy | |
| URL | Believe Britney Spears | |
Believe is a women's fragrance by Britney Spears for Elizabeth Arden. This is the fifth fragrance from Britney, and hit the stores on September 24, 2007. It is expected to follow the great success of Spears' previous perfumes, Fantasy and Curious.
Contents |
[edit] Key Note
Top: Inner light shines outward with a mouthwatering top note of guava pulp and golden tangerine.
Heart: A delicate blend of feminine honeysuckle is intertwined with hints of linden blossom.
Dry down: A balance of sophistication and youthful spirit, patchouli aura is wrapped in a wink of sensual amber and pink pralines.
[edit] Brand Controversy
The perfume's brand created controversy in August 2007 when it was revealed to be a near-copy of the logo of a t-shirt campaign organized by the Vancouver-based for-profit/charity hybrid “Mondonation”.[1][2]. The ad firm hired by Elizabeth Arden to create the perfume brand copied several features of original Mondonation mark, in use since 2005, including the unique color scheme and several typographic features. A letter-writing campaign to the fragrance company drew widespread attention to the 'design plagariasm' of the Britney brand. In an article by Fiona Anderson published in the Vancouver Sun, it was revealed that the vice-president of Elizabeth Arden had contacted Mondonation as a result of the letter-writing campaign and indicated there would be negotiations to resolve the issue. [3]
Mondonation continues to sell their "I Believe" t-shirts with a portion of proceeds donated to environmentally sensitive, ethical, and socially conscious charity organizations. [4]
[edit] References
[edit] External links
- Official "Believe" Fragrance Site
- Britney Spears Beauty
- Britney Spears: Official Site/Under Construction
