Beige box

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This article refers to beige boxes in personal computing. For information about the phreaking devices, see Beige box (phreaking).

In consumer computer products, a beige box is a standard personal computer (or PC). It has come to be used as a term of derision implying conservative or dated aesthetics and unremarkable specifications^{[citation needed]}.

The term is derived from the style of many early consumer computers (e.g. Commodore 64, Atari 800, Apple II), which were usually beige or similar colors. These colors were presumably chosen to allow the machines to blend inconspicuously into a variety of settings, especially similarly-colored offices. The early Apple Macintosh models were a beige color (specifically Pantone 453). Although Apple switched to a desaturated grey they called “Platinum” in 1987, users began to refer to them as “beige” following the introduction of the brightly-colored iMac. It then became a standard term to identify any previous models, such as the “Beige G3.”

IBM's early desktop computers (e.g. IBM Personal Computer, IBM PC/AT) were not only beige, but were distinctly box-shaped, and most manufacturers of “clones” followed suit. As IBM and its imitators came to dominate the industry, these features became standard in desktop computer design. Some industrial design critics derided them as indistinguishable “beige boxes.”

The term is also sometimes used to distinguish generic PCs from name-brand models such as Compaq, Dell, or HP. In the early years of these companies, most of their units were beige as well, and the original implication in this usage was that it was just a beige box, with no brand label. More recently, as name-brand manufacturers have moved away from beige (typically switching to black, dark gray, and silver-colored cases), inexpensive generic cases (which have changed less dramatically) have become more distinct as "beige boxes".