Become.com

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Become, Inc.
Type Private
Founded 2004
Headquarters Mountain View, California, USA
Key people Michael Yang, founder and CEO; Yeogirl Yun, founder and CTO
Industry Shopping Search, Discovery Shopping
Website www.become.com

Become.com is a product price comparison service and discovery shopping search engine with a mission to help shoppers make ideal buying decisions. Become.com targets popular products such as electronics, home, garden, computers, cameras, clothing, health, beauty and more.[1]

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[edit] History

Become, Inc., was founded in 2004 by entrepreneurs Michael Yang and Yeogirl Yun who also founded mySimon.[2] By Early February, 2005, the original founders added Jon Glick, past Senior Manager of Search at Yahoo and the guy who aided AltaVista, AllTheWeb, and the Inktomi database into Yahoo to their team.[3] Two other executives, Greg Haslam of NexTag, and Tony Pecora of eBay, were also brought on board at Become.com.[4]

Become.com is a privately-held company in Mountain View, California who received an undisclosed amount of funding during their series A round and an additional $7.2 million in the second round of funding, led by Transcosmos venture capital group, while angel investors Rob Conway and Bob Bozeman were also named.[5] On March 14, 2008 Become.com raised $17.5MM in additional funding from TPG Growth Fund.

[edit] Industry Recognition & Awards

Become.com was voted the Best of the Web by Forbes Magazine and Business Week during 2005 [6] and 2006. In addition, Become.com has been mentioned several times on authoritative industry news or press sites including SearchEngineWatch, Forbes, MarketWatch and more. Many of their founders and executives have conducted interviews or QandA's with industry professionals including Marketing Shift[7], Organized Shopping[8], ClickZ[9] [10], InternetNews[11] and eCommerceOptimization.com.[12]

[edit] See also

[edit] External links

[edit] References


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