Bamba (snack)

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Bamba (Hebrew: במבה‎) is a snack manufactured by the Osem corporation in Holon, Israel

Bamba is one of the most successful snacks produced and sold in Israel, and it is one of the most enduring food products in Israeli shops, surviving for decades (since 1963) with no decline in sales. Bamba makes up 25% of the Israeli snack market.[1] Recently, several other companies started manufacturing clones like "Parpar" (Telma) and "Shush" (Strauss-Elite).

Bamba is made from peanut butter-flavored puffed corn. Compared to other snack foods, Bamba is considered healthy: It contains no cholesterol, preservatives or food coloring, and is enriched with several vitamins. Nevertheless it contains high amounts of fat. It has 537 calories per 100 grams. Bamba is certified Kosher by Badatz Jerusalem.

Osem also produces another form of Bamba, which is strawberry-flavored. These typically come in smaller bags, as each piece is spherical as opposed to cylindrical.[citation needed]

[edit] Criticism

Some health experts say that Bamba should not be promoted as a "healthy" snack, calling it "a deception" and "an experiment whose objective is to reassure parents". They claim the added vitamins in Bamba may result in over-consumption of nutrients[2]

[edit] References

  1. ^ Granof, Leah. "The Bisli Snack attack", The Jerusalem Post, 2007-01-11. Retrieved on 2007-01-13. (English) "Despite the apparent popularity of Bisli, the bite-sized nosh comes in decidedly second to Israel's other national pastime, Bamba, in the hierarchy of snack foods - capturing just 15% of the snack market in comparison to Bamba's 25%." 
  2. ^ .Khromchenko, Traubmann. "Peanut-flavored snacks - not as nutritious as they claim", Haaretz, 2007-04-06. Retrieved on 2007-04-08. (English) 

[edit] External links