Balti wine

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Balti Wine is a wine brand marketed as complementary with Indian food, especially curries.

1 History
2 Wines
3 Growth
4 External links
5 References

[edit] History

The wine brand was created by Manchester entrepreneur Ashraf Sharif in collaboration with Manchester University's Food Technology department. Noticing the market gap in providing ethnic wines to match with spicy Indian foods, Sharif launched Balti wine in 2004 and began marketing them to Indian restaurants.^[1]

[edit] Wines

Launched in 2004, the wine is made in three white and two red varieties with a "chilli rating" index to help consumers select the right wine for their food, depending on the spiciness of the dish. The wine is made with grapes from Argentina.^[1]

[edit] Growth

By the end of 2006, Balti wines was found in 70% of the Indian restaurants in Rusholme's Curry Mile and Sharif had secured distribution contracts in the United States and with Gulf Air and P&O Cruises.^[1]